In 1956, Gallenca had a pioneering idea: in fact, he sensed the potential of what it is today it is called "B2B trade". In 2002 she joined the GRE purchasing group (“Gruppo Riunito Elettrodomestici”), which manages the “Trony” and “Sinergy” brands. They are delegated to this service company strategic functions such as framework contracts with primary suppliers and marketing. This company of primary importance allows us to access the best contractual conditions and market opportunities with dedicated or exclusive products, giving us a strong competitive capacity.