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In order to use the seaweed so as to maintain the effective properties of the plants that are useful for the body, THREE RULES must be followed: • FIRST rule: Seaweed must be harvested selecting the youngest and most vital plants in full respect of the environmental balance. • SECOND rule: Airing and drying processes must take place immediately after harvesting using traditional methods. • THIRD rule: Cold mixing and processing methods must be adopted in order to maintain and preserve the original characteristics of the plants. From scientific papers on seaweed Feeding on all the sea’s nutrients, seaweed offers a concentration of the sea’s properties that is up to 50,000 times stronger than the sea water itself. Hence the well known extraordinary benefits they provide when used as the main ingredient in cosmetics, health and beauty products. In fact, if expertly selected, harvested, dried and treated, seaweed maintains all its original properties and can tone, smooth, and moisturise the skin, while facilitating drainage, restoring its natural hydrolipidic balance and slowing ageing. GUAM Seaweed has always been selected, harvested and processed according to traditional methods LACOTE harvests its seaweed during the same period every year and from the same area of the ocean bed. Harvesting begins in May, when seaweed is young and vital. On boats, harvesters use an ancient tool known as “scoubidou” to extract plants from the seabed and remove all the water from them. Seaweed is brought ashore and then laid out in huge fields to be dried and aired by the sun and ocean winds.