The story of San Carlo is a long and successful story, which began in 1936, when Francesco Vitaloni opened the "Rosticceria San Carlo" in Milan. The rotisserie immediately stood out for a specialty that was considered revolutionary at the time: crispy potato chips. From this extraordinary product begins the history of the company, today known as one of the absolute reference points in the potato chips and snacks sector in Italy.
Since 1936 we are in the heart of Italians by using only prime ingredients and following traditional recipes which bring out the country’s finest tastes.
We are proud to be: N° 1 Potato Chips in Italy!
A single bite of San Carlo will bring you straight to the heart of Italia, a place where you can indulge in “La vita è Buona”. Be prepared to immerse yourself in a tasteful trip through the most iconic Italian cities where sensational flavors will brighten your soul and your palate.