After working in the professional food service world in NYC for several years, Rose moved home to Floyd VA to open a small cafe with her mother and sister. After six years in business, Rose decided to up the cafe’s quality by investing in roasting coffee in-house. For this task, she conscripted her husband, Haden, and the two began Red Rooster with the help of friends and family. Today, Rose continues to manage the coffee shop, The BlackWater Loft, while managing purchasing and bookkeeping for the Red Rooster roasting business.