OLIO DI ROSA MOSQUETA BIO 30 ML - DR. TAFFI
OLIO DI ROSA MOSQUETA BIO
30 ML
Nourishing and emollient oil, rich in fatty acids which foster skin renovation process. It helps smooth scars and, if massaged on pink stretch marks, it helps reduce them. It has a beneficial effect on wrinkles and softens the hair. We recommend massaging the oil on your skin once a day.
In the Dr. Taffi production laboratories the strict quality checks play an important role. The product is systematically inspected during the various production stages, guaranteeing maximum effectiveness and constancy in the production of each lot. The plants are situated in Bibbona near Bolgheri (approx. 30 km far from Livorno), and use the most technologically advanced equipment and methods. Each production lot is rigorously tested in the chemical a microbiological test labs to ensure that the products are of the highest quality and that the formulations are original and exclusive.
The production plant is divided into departments structured especially to meet the specific needs of the numerous lines of products. Going to complete the structure are large warehouses of more than 3,000 mq that ensure that the products are stocked perfectly, along with the modern structures needed for distribution.
OUR MISSION
To spread well-being in the society in which we live, through the correct use of our most precious gift: Nature.
OUR VISION
Nature at the root of people’s well-being.
Dr. Taffi product collections are traditionally divided into two main cosmetic areas:
Functional ranges and specific treatments
which treat different skin types and work deep down on more serious problems concerning skin, body and hair.
Perfumed ranges
which propose products that care for wellbeing and beauty of body, face and hair.
Naturally, Dr. Taffi does not only worry about the safety of the products for the person, but also dedicates maximum attention for respecting and protecting the environment with activities aimed at developing and offering products, packaging and solutions that are increasingly close to the environment. Dr. Taffi is committed to creating products that do not pollute during the production procedure with formulas that only use natural ingredients or eco-friendly materials and packaging made with parts that can be easily separated for recycling. It is also committed to progressively reducing the use of packaging material, limiting it to what is strictly necessary to preserve or use the product.
The Roots of Blossoming Development
Dr.Taffi Bionatural Research Laboratories were founded in 1987 by the idea and the herboristic passion of its founder, biologist Enio Taffi. During the years the company was able to develop its ideas and its nature vocation guaranteeing, during the growing, the same top quality and the same purity and nature level in the production of famous cosmetic lines. During the years the sales proceeds improved and today the company is, with its products, in more than 20 countries in the world.
During the years the company has become a group with Taffi Spa society at the top. Taffi Spa checks the production society Dr.Taffi Srl and the commercial society Erboristerie d’Italia with its 65 shops located on national territory. In 2008 Dr.Taffi Srl launched on national and international market “Acqua di Bolgheri” brand that has quickly become the most famous brand of the company. With “Acqua di Bolgheri” brand the society opened franchising shops in Tuscany, Italy and all over the world.
The Sales Outlet
Elegant atmospheres, a sought-after image, precise and punctual training, careful operating assistance before and after the shop opens, together with limited initial investment and excellent performances by the shops have favoured the establishment of Erboristerie d’Italia and Acqua di Bolgheri shops. A feature of all the sales outlets is the great attention paid to communication. The image inside every sales outlet is made in collaboration with the head office, which follows all the stages in opening the shop, from the plans to setting it up. The assistance also continues after opening with materials for shop windows and catalogues regularly made available; communication with the final consumer on a national level is integrated using advertising campaigns and targeted mailings on a local basis, starting from customers in a list on the database.
Italian Distribution and Franchising
The sales network is made up of 20 reps who propose the Dr. Taffi products and collections in herbal shops and chemists with herbalist section. Dr. Taffi has also developed two chains of direct and franchising (Erboristerie d’Italia and Acqua di Bolgheri) sales outlets which help promote the brand and diffuse it on the market. Following on from the current success, the near future will see further development in the franchising sector in Italy and abroad. An innovative formula will open sales outlets of different sizes and features depending on the characteristics and the position of the shop itself.
Brand Value
Communication is an important tool. Every season Dr. Taffi makes large investments in order to diffuse the use of products and lifestyles inspired by natural wellbeing and to spread the knowledge, improve the image and boost sales of its product lines. Every collection has its own personality, which meets the tastes and needs of the public to whom it is dedicated. The highly attractive packaging also stands out in the sales outlet thanks to the display materials supplied by the company: display stands, window posters, fornitures, reglette and information leaflets. Furthermore, the packaging includes a great deal of useful information on the composition and the active principles of each product.
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