※1The structure of hair is similar to textiles like wool and silk.
In 1982, we shifted our focus from practical research of textiles to the study of human hair as a fiber, and entered the hair care cosmetics business. As a manufacturer of products for beauty salons, we have developed our own original Demi Cosmetics brand aimed at salons not only in Japan, but also around the world, based on the concept of “hair science.” We apply the knowledge, technologies, and know-how we cultivated in textile processing to hair shampoos, hair treatments, perming agents, and hair color, etc. We handle everything in-house, from development to planning, manufacturing, quality assurance, and sales. We actively engaged in joint research with universities and other research institutions to expand our fields of research to include the scalp and skin, and we have supplied the market with numerous products over the past 40 years.