...when our founder, thanks to his 35 years entrepreneurial experience in the Food and Horeca sector, and intrigued and fascinated by the world of coffee, entrusted a specialized firm to make a market research regarding the consuption of Espresso in Italy and in the World! The research pointed out taste-change and a precise request for a new cup of coffee.
Most of the Italian coffees on the market still today are defined by consumers STRONG, BITTER, HARD, SOMETIMES EVEN EVEN DRINKABLE...with the consequence of drinking less and less...or preferring alternatives such as
cappuccinos, ginseng, barley...