King of rice. It has a stickiness that other rice does not have. In addition, the taste is highly evaluated, and the sweetness is rich, and the more you chew, the more the taste comes out and the longer the aftertaste remains. You can enjoy it even when it gets cold. We carefully select and manage the crystals of nature harvested here and deliver them to everyone. It is the best gem nurtured by the melting snow flowing from the mountains of the heavy snowfall area Uonuma, the difference in temperature between day and night, the rich nature, and the love of the creator.