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"la base" kitchenware celebrates the joy of home-cooking
Amongst the most trusted kitchenware in Japan, La Base is the creation of culinary expert Yoko Arimoto.
Working in collaboration with craftsmen from Japan’s Niigata prefecture, Yoko developed la base as the
ideal of utilitarian beauty. The range provides both chefs and home cooks with kitchen tools that are
hygienic, versatile and durable, yet elegant and easy to use.
 

Corporate philosophy: Enriching the heart from the dining table – Toward a company that creates food culture –Drawing on the philosophy above, our mission is to provide such "cheerful" and "exciting" energy to the heart.

In addition, we make it our mission to provide fresh ideas and offer safety and security, with the aim of becoming a company that takes the perspective of the consumer to delight our customers.
From Tsubamesanjo in Niigata, where the manufacture of kitchenware thrives, we offer products throughout Japan.

Business Overview: Planning and sales of household goods, cookware, interior items, and miscellaneous livingware.

Collaborative development with cooking researchers, food trends and lifestyles
We engage in collaborative development with cooking researchers, and offer cookware matched to lifestyles and trends in dining, as well as value-added products that make use of local industries' technologies.