Highlight E-ink Digital Price Labels Display Price Tag ESL Electronic Shelf Label System for Supermarket

An electronic shelf label (ESL) system is used by retailers for displaying product pricing on shelves. The product pricing is automatically updated whenever a price is changed from a central control server. Typically, electronic display modules are attached to the front edge of retail shelving.

Electronic Shelf Labels (ESLs) are the New Innovative and Modern Technology Retail Stores. With threat of online competition and changing trends, NOW more than ever, you need ESLs to survive and enter the dawn of New Retail Business. 

Advantages of ESL

Store Associates don’t have to physically re-price labels

Have accurate pricing across channels (In-store and Online)

React to trends and do store promotion management at finger tips

Leverage the success of Omni channel strategies

Wireless communication technology

Efficiency: 30 minutes for less than 20000pcs

Success Rate: 100%

Transmission Technology: Radio frequency 433MHz, Anti-interference from mobile phone and other WIFI equipments.

Transmission Range: Cover 30-50 meters area.

Display Template: Customizable, dot matrix image display is supported.

Operating Temperature: 0 ℃ ~40 ℃ for normal tag,-25 ℃~15 ℃ for tag used in Frozen environment.

Communication and Interaction: Two-way communication, real-time interaction

Product Standby Time: 5 years, battery can be replaced.

System Docking: Text, Excel, Intermediate Data Import Table, Customized development and so on is supported.

How it works?

1. Electronic shelf label: 
    Display price and merchandise information on the shelves.
2. Base station: 
    Exchange the data between the server and price tags. 

    The server provides the contents to base station. Base station will send signals and contents to price tags by 433MHz wirelessly.
3. Handheld PDA reader: 

Application of ESL

Supermarket, retail store, clothing store, shopping mall, etc.

2.13" Electronic Shelf Label

Model: HL213

Size: 66mm(H) x38mm(V)x13.7mm(D)

Display color: Black, white, red / Black, white, yellow

Resolution: 212(H)*104(V)

Operating temperature: 0~40℃

Operating humidity: less than 75%

Battery life: 5 years

Base Station

There are 3 softwares for ESL system:

1. Demo software

     For testing digital price tags demo. With it, you can change 10 digital price tags one time. This one is supported freely. 

2. Standalone software

     With it, no limits for changing digital price tags one time.

3. Network software

     A serve is needed to install it.
     Can be integrated into POS system, and then update the price automatically. 
     API available.
     Can work with a PDA.

6 Models of ESL Price Tags in Highlight

5 sizes E-ink price tags are available to meet different requirements. There is also a professional E-paper price tag for frozen environment.

Different installation accessories are available for different sizes electronic price tags and for different installation environment, details as below:

1. Q: What are the benefits of using ESL price tags?

• Save on labor from having to manual replace paper tags. ESLs are an automated price updating system.
• Ability to update product pricing and information immediately. Eliminating the time to print a new label and have a store associate replace the tag manually.
• Reduce penalty from price discrepancies.
• Manage and monitor multiple stores shelf level pricing from a single location.

2. Q: Do you supply ESL demo kit for testing?

    A: Yes. ESL demo kit is available, which includes all sizes of ESL price tags, base station, software and some accessories.

3. Q: Is it necessary to use your software to make ESL price tag work?

    A: Not necessary. SDK can be provided to you, so that you can develop your own software or integrate with your own system (POS/WMS).

4. Q: What battery does ESL price tag use? What is the battery life? Can customers replace the battery by themselves? 

    A: ESL price tags use non-rechargeable button battery (CR2450) and the battery life is about 5 years. Customers can buy the battery in local easily and replace battery by themselves.

5. Q: How many base stations are needed per store?

    A: A single base station can cover up to 5 thousand tags, and has 15 meters radius coverage area. 

6. Q: How does base station supply power?

    A: Base station is powered via AC adapter. 

7. Q: What transmission technology do you use?

    A: Transmission Technology: Radio frequency 433MHz, Anti-interference from mobile phone and other WIFI equipments.

8. Q: What is your MOQ?

    A: Any quantity is acceptable for your order. And the price is negotiable for large quantity.

Quality is our life. We follow the CE/ISO strickly to guarantee the quality. 

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