Founded in 1991 as RONA Ltd. Şti. in Izmir, our company started to produce toilet seat covers in a small workshop with the brands “PUFF” and “SOFTY” as of 1992. In 1998, he bought SIM D.T.M Ltd. Şti., which is producing in the same sector, keeping up with the developing and changing world, and moved its production activity to Istanbul. Our plant, which develops the production process by following the technology; with stable investment and growth, became one of the
best toilet seat manufacturers in the world with an annual capacity of 2,000,000 units in the toilet seat sector and soon became the shining star of its sector. SIM produces “private brands” for 54 different companies in Turkey and around the world. The production capacity more than 85% of Europe, Central Asia ,Africa and South America that operate in many national and international companies, chain stores, with Sears exclusive projects and exports. National and international experience, flexible and high production capacity, High product quality with quality certificates approved, rich constantly renewed product portfolio, customer-oriented service experience and expertise, the high quality of design, product development, manufacturing, production facilities and quality of service by meeting customers needs and expectations, reflecting the best way is making a difference.
Currently, "SOFTY", "RONA", "VANNALUX" registered trademarks in Istanbul Güneşli two factories in a total area of 5000 m2 Pvc foil, bathroom and plumbing materials production, marketing and sales.