Ser-Viz was born in 1972 as a company producing hangers and related accessories, thanks to an idea of its founder, Tiziano Vizzardi. Initially created as a family business based in Grumello del Monte (in the province of Bergamo, only 40 km east of Milan), Ser-Viz soon made its way in the field thanks to two basic but key concepts of the label „Made in Italy“: elegance and high quality.
Passion and innovation led the company’s growth: the production site was implemented and moved into a new bigger plant, also due to stocking needs, located in Palazzolo sull’Oglio, in the province of Brescia.
At the same time, Tiziano’s sons took over the management but they continued to follow their father’s original path meant for Ser-Viz, including stages like development and internationalisation. In the early years 2000s new plants were opened in Spain, Romania, Morocco and Tunisia, following the steadying market demand for hangers with top production standards that Ser-Viz can offer.