Heineken 0.0% Non Alcohol Beer

Non-alcoholic beer is one of those things that elicits strong reactions. Bring it up at a party and there's sure to be someone who vehemently disagrees with its existence, just like if you ask people in a coffee shop their opinions on decaf coffee.

Despite the naysayers, there are undoubtedly plenty of legitimate reasons to drink alcohol-free beer. Heineken is catering to that audience with the new Heineken 0.0.

The alcohol-free beer is made to taste just like a classic Heineken. It's even brewed the same way, mixing and fermenting water, malted barley, and hop extract with Heineken's A-yeast. The alcohol is then removed from the beer, and blended by brewmakers to get a fruity, malty flavor similar to the original.

Now, if you're still unsure why you'd want to drink an alcohol-free beer, fear not—Heineken expected that response. The beer's initial ad campaign features a series of #NowYouCan scenarios, including drinking a beer during a work meeting, while driving a car, and even while hanging out at the beach. Another prime time to drink it? Dry January.