Basing on the heart of reform, TCL AC insists on the process-driven & innovation-driven. TCL AC practices the specific strategies of "quality first, cost leading, structure improvement and higher operation efficiency" , on the basis of product capability, marketing capability and operation capability, to input new motivation to the enterprise development.
Currently, TCL AC has now become one of the leading air conditioner manufacturers in China, whose exports listed top 3 in China AC industry for consecutive years. It produces all kinds of residential air conditioner, commercial air conditioner, portable air conditioners, dehumidifiers and compressors.
In order to adapt to changes in the global market development, TCL Air-conditioner has been improving its global business layout and overseas market shares, such as starting its entertainment marketing with several famous Hollywood film production companies, to sponsor and plant in various movies. In major markets, in particular, TCL also sponsored for sport games. In the future, TCL will further increase its investment and resources in these markets and to further increase its brand influence.