Blankie Tails is the leading manufacturer and the inventor of the original mermaid and shark blanket and has since expanded into whimsical shaped blankets with partners such as Disney, Mattel and Hasbro. Founded by chief mermaid enthusiast, Hattie Grace Elliot, Blankie Tails hit the US market in August 2015 selling exclusively Direct to Consumer and now is a top seller in US retailers such as Walmart, Target, Kroger and QVC. With exciting new styles constantly in the works, and new licensed lines in production, Blankie Tails has continued to grow into a world recognized brand across retailers and consumers alike for it's high quality offerings and ongoing product innovation.