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Hanging banners: Designs to Advertising

Planning and designing vinyl banners that will stand out and make people pay attention is not a simple task. 
The truth is that the majority of people who plan and design street banners are more accustomed to designing other things like magazine ads, transit posters, billboards or general branding materials. But designing street banners is as much science as it is art. 

Use large text. Street banners need pronounced and clear written words. Stay away from thin fonts that won’t show up well. Careful with images. Too many photos or intricate symbols or logos are a mistake. One strong image can work. If you go in this direction, be very careful what you choose. If you have great imagery that is more complicated, you may be able to compensate with a simpler message. I’ve seen some great one or two word banners that use fantastic imagery.