Belle Love Jewellery Limited (Belle Love Jewellery), a jewellery brand that focuses on high-end customers, has seen its sales rise rather than drop since the virus outbreak, thanks to its strong financial position, brand influence and internet technologies. Its sales has grown several times compared to before the pandemic. Backed by a ten-billion-dollar property giant, Belle Love Jewellery has expanded rapidly from Asia to North America. Its loyalty customers include the super-rich. Belle, the founder of Belle Love Jewellery
Belle, an FGA certified gemmologist and a jewellery investment specialist with an MBA degree from a prestigious university, said that Belle Love Jewellery can offer professional advice when a customer wants to make an investment in jewellery. "In the world of coloured gems, quality, colour, chroma and saturation can directly affect the price. For example, if a customer is looking for rubies, I will suggest going for premium quality rubies produced in Mogok, Myanmar; as for emeralds, Muzo in Colombia is the place of origin to look out for,” said Belle. “Rare stones and fancy coloured diamonds are highly desirable in terms of appreciation returns.”